Friday, January 22, 2010

Uncanny Ad Placement

Being a marketing person by profession, you would think I would have taken it in stride. Well, I guess I did. I mean, I did laugh out loud. Still, the placement of the ad was priceless.

You see, I was searching, just for the heck of it, for a new chicken recipe. So, I went to, where I often go for inspiration. It's not that I am lacking for cookbooks, since I have dozens – literally, dozens. But I decided to visit, just to see if anything ‘spoke’ to me today. I like to surprise Ken with a new recipe every now and then and today seemed like as good a time as any.

So, I was scrolling the site when I noticed an ad pop up, as they so often do. The ad was for CJ Banks (a plus-size store for women). Specifically, the ad said, “CJ Banks Size 14 & More.” And that’s when I laughed heartily. Now that same ad might just as easily have been placed on a news website or any other. But noooooo, the ad for plus-sized clothing was on a recipe website! Great placement, don’t you think?

So yeah, I’m a little fluffy. Well, actually a lot fluffy. And yeah, I have looked at the site for desserts and non-so-low-calorie recipes. So, apparently it was the perfect place for the plus-sized ad. I do a lot of shopping with CJ Banks. I guess they’ve missed me. My, those marketers are smart!

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